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Humanities and Social Science Research Profiles


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Mr Gerald Pascoe

Head of Faculty: Humanities and Social Science


  • Qualification (s)
    • Master of Arts in Communication
    • Bachelor of Arts Honours (Communication and Media Studies)
    • Bachelor of Arts (Communication and Media Studies & Psychology)
    • Diploma in Film, Television and Radio Broadcasting
    • Diploma in Business Computing

  • Research Interests

    • Gender Studies, Queer Theory

    • Social Constructionism

    • Interpretivism

  • ORCiD ID

    https://orcid.org/0000-0001-6168-968X

  • Brief Bio

    Gerald holds a Bachelor of Arts Degree and a Bachelor of Arts Honours Degree from Monash South Africa, and a Master of Arts in Communication from the UNISA. Gerald’s research interests include Gender Representations in Media and Queer theory and has published his research in an academic journal, supervised honours students, and co-authored textbooks in the fields of Business Communication and Research Methodology. 

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Mr Jared Smith

Deputy Head of Faculty: Humanities and Social Sciences


  • Qualification (s)
    • Bachelor of Arts (UKZN)
    • Bachelor of Arts Honours in English (UKZN)
    • Master of Arts in English Language and Literature (UCT) 


  • Research Interests

    • Apocalyptic and post-apocalyptic literature and film.

    • Reader-response criticism and symbolic interactionism in postmodern narratives. 

    • Literary representations of virality, humour, trauma, and resilience in socio-cultural contexts.


  • ORCiD ID

    N/A

  • Brief Bio

    Jared has worked extensively in higher education since graduating with his MA in 2010, first as a contract lecturer and curriculum and assessment developer in the English, Communication and Media Studies disciplines at The IIE’s Varsity College, and then as Head of Programme (and now Deputy Head of Faculty) within the Faculty of Humanities and Social Sciences at The IIE’s central academic team. Jared’s MA dissertation was titled “Beyond the Inferno: Literary Representations of New York City Before and After 9/11”. Jared is currently enrolled for his PhD in English at the University of Pretoria, focusing on a critical analysis of the dialectic between humour and resilience in selected South African texts written before and during the Covid-19 lockdown.

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Ms Tammy Oppenheim

Head of Programme


  • Qualification (s)
    • BA from Rhodes University. 
    • Hons in Brand Leadership from Vega 
    • M.Phil Communication from Monash

  • Research Interests

    • Communication

    • Media Studies

    • Ludology 

    • Gaming



  • ORCiD ID

    https://orcid.org/0000-0002-2182-3845

  • Brief Bio

    Tammy Oppenheim has research interests in person branding and healthy brands in an unhealthy society as well as media studies with a particular focus on modern digital media and ludology. 

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Ms Yemisi Oduntan

Head of Programme: Faculty of Humanities and Social Sciences


  • Qualification (s)
    • Bachelor of Psychology (UL)
    • Master of Social Sciences in Clinical Psychology (UKZN)




  • Research Interests
    • Sociopolitical psychology
    • African feminism
    • Psychometry
    • Disorders of mood and personality


  • ORCiD ID

    https://orcid.org/0000-0002-8433-2840 

  • Brief Bio

    Yemisi has been a registered Clinical Psychologist for many years, with experience in primary and tertiary health care. She has also lectured and supervised research to postgraduate level. She is a former executive committee member of the South African Society for Clinical Psychology. Currently, she is working on her doctoral studies. 

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Ms Erika Steinhobel

Head of Programme: Faculty of Humanities and Social Sciences


  • Qualification (s)
    • BA Multimedia (UNISA)
    • BA Design (Hons) (UJ)
    • MA Design (UJ)


  • Research Interests

    • Design Thinking

    • Critical Thinking

  • ORCiD ID

    https://orcid.org/0000-0001-5748-8287

  • Brief Bio

    Erika completed a MA in Design specialising in Digital Design. Erika has lectured various Graphic Design modules at the IIE Rosebank College from 1997. She is currently working towards contributing to a chapter for a Communications textbook.

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Ms Lorin Nunes

Head of Programme: Faculty of Humanities and Social Sciences


  • Qualification (s)
    • BA Corporate Communications (UJ)
    • BA Corporate Communications (Hons) (UJ)
    • PGCE – Senior phase and FET (UNISA)
    • MA Corporate Communication (UJ)


  • Research Interests

    • Strategic Communication, 

    • Corporate Communication

    • Strategic branding, 

    • Social and digital media

    • Strategic social marketing

    • Artificial Intelligence in Communication



  • ORCiD ID

    https://orcid.org/0000-0002-1853-4831

  • Brief Bio

    Lorin completed a MA in Corporate Communication and is currently a PhD student at the University of Johannesburg in the department of Strategic Communication. Lorin has lectured Public Relations, Communication and Marketing Communication modules at the IIE Rosebank College and the Former IIE College Campus from 2007. She is currently peer reviewing a textbook for Strategic Communication and working towards contributing to a chapter for a Consumer Behaviour textbook.

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Ms Zizipho Mdletye

Head of Programme: Faculty of Humanities and Social Sciences


  • Qualification (s)
    • MPhil in Communication Management (UP)
    • Post Graduate Diploma in Higher Education (IIE)
    • Honors in Corporate Communication (NMU)
    • BA in Media, Communication and Culture (NMU)





  • Research Interests
    • Business communication and work readiness.
    • Course interaction and student engagement in communication modules.
    • How organisational communication affects organisational behaviour.
    • Intercultural communication in higher education.



  • ORCiD ID

    https://orcid.org/0000-0002-9645-6226

  • Brief Bio

    Zizipho Mdletye holds a Master of Philosophy in Communication Management from the University of Pretoria, a Post Graduate Diploma in Higher Education from the Independent Institute of Higher Education and did her undergraduate studies in Corporate Communication at the Nelson Mandela University. She’s currently a PhD candidate in English Language and Linguistics at the National University of Lesotho. Her professional background includes industry experience in Public Relations, she has also worked in the private and public higher education sector, lecturing a variety of modules to undergraduate as well as postgraduate students. 


    Zizipho has been involved in student support, research supervision, quality promotion and curriculum development. 


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Ms Linda Fekisi

Head of Programme: Faculty of Humanities and Social Sciences


  • Qualification (s)

    • BA Communication Science: Media Studies and Journalism (UFS)

    • BA Communication Science (Hons): Media Studies and Journalism (UFS)

    • MA Communication Science (UFS)




  • Research Interests

    • Media studies

    • Journalism

    • Social media

    • Contemporary history


  • ORCiD ID

    https://orcid.org/0000-0002-3026-3384

  • Brief Bio

    Linda Fekisi is a journalist and academic. Her Master’s was a comparative study of Drum magazine’s coverage of the 1976 Soweto Uprisings to the 2015 Fees Must Fall protests. 

    She’s an avid supporter of contextual storytelling, exploring hidden narratives and challenging misrepresentation.   

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Ms. Mabogoshi Sylvia Matlala

Head of Programme: Faculty of Humanities and Social Sciences


  • Qualification (s)
    • Bachelor of Arts (Wits)
    • BA Honours in Media Studies (Wits)
    • MA in Media Studies (Wits)




  • Research Interests

    • Journalism 

    • Reality Television

    • Race and Representation

    • Gender and Human Rights


  • ORCiD ID

    N/A

  • Brief Bio

    Mabogoshi is an academic currently completing her PHD in Film and Television Studies. She has presented her work at some local and international conferences including at the 2013 TEDx Soweto. She has lectured various Journalism and Communication modules at higher education institutions. Mabogoshi ‘s research interests lie in television, representation and Gender studies

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